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The new store in Leicester Square, visitors can see a copy of the six-meter Big Ben, made of 200 thousand pieces of Lego.
Danish toy manufacturer Lego has opened the world’s largest designers shop in London. As the company says, it’s 131 th retail store Lego brand in the world. The new two-story shop in Leicester Square, visitors can see a copy of the six-meter tower of Big Ben, made of 200 thousand. The Lego pieces, with operating hours and backlight.
The construction of the tower took about 2280 hours. In addition, the London subway car was built from the designer in life-size – it took more than 600 thousand designer details.
In a special fotobudke can take a photo and 100 pounds (about $ 125) for 10 minutes to obtain a set of Mosaic Maker: ad hoc basis with the contours of your face and box with the necessary parts to build your own portrait of the designer. Private company Lego Group was founded in 1932. Its owners are Kirkbi A / S (75%), a holding and investment company Kirk Kristiansen family, and the Lego Foundation (25%). Lego employs currently 18.5 thousand. Employees.